Levester Williams
Reed-Esslinger-Payet, GSI
Leopold Takes on Consumerism…
To consume has now become the basic instinct for humans. Advertisements saturate our minds with constant images of these we should do or become. We are no longer individuals for ourselves, but a component of a collective entity called Consumerism. Our choices are based upon the everlasting images flickering on any electronic communicator or branded on any products. It seems as if the “corporate advertising (or is it the commercial media?) is the largest single psychological project undertaken by human race” (Lasn 19). To remove yourself or to decide to from the self-absorbent quality that advertising has in your life, one must place yourself in a context outside of the “advertising world.”
Leopold has submerged himself into the nature; therefore, his thinking and actions are submissive to his experience and love of nature. He is cognizant of the actions that must be taken to actually enjoy things beyond our ideal consuming society:
They explained that their watches had run down, and for the first time in their lives there was no clock, whistle, or radio to set watches by. For two days they had lived by ‘sun-time,’ getting a thrill out of it. (Leopold 113)
Two college students venture into the wild being deprived of everything that basically connects them with their consuming society. There is no distraction between them and nature. Therefore, they are able to feel their natural sense of freedom. They are free from the anxiety of the never-ending obligations to society. In nature, they are individuals who are able to make the decision for themselves without advertisements imbuing their minds with decisions or decisions from parents.
According to Rapaille, the American cultural code—“the unconscious meaning we apply to any given thing…via the culture in which we are raised” (Rapaille 5)—for money is proof (Rapaille 124). Therefore, mistakes have much psychological effects in our minds due to the pressure to work for recognition in a consuming society. Leopold states that the two college students “represented complete freedom to make mistakes” (Leopold 113). Being insightful and collected Leopold knows new experience in nature forces one to realize such freedom in nature. When I went into woods by the river near a small waterfall with my best friends, I felt all life’s stresses vanished at that moment. All I could notice is the engulfing beauty in nature. My natural sense came to me, and I enjoyed skipping along the rocks racing my friends to the river. I enjoyed the thrill I climbing the three-story waterfall with no equipment, and the water incessantly splashing onto my face. The roaring of the water momentarily washed away any connection to my consuming society.
Works Cited
Lasn, Kalle. Culture Jam: The Uncooling of America. New York: Eagle Brook, 1999.
Leopold, Aldo. Sand County Almanac, and Sketches Here and There. New York: Oxford UP, 1987.
Rapaille, Clotaire. The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do. New York: Broadway, 2007.